top of page
Writer's pictureVivek Shori

Organic SEO audit: Keyword rank tracking

In the dynamic world of digital marketing, it remains crucial to guarantee that your site retains its rank on search engine results pages (SERPs). For an effective SEO audit, keyword position tracking should not be overlooked. Not only does it enable you to control your SEO results, but it also optimizes your site.

Why does keyword rank tracking matter:

Monitoring keywords is essential as they provide insights into a websites description and its ranking on search engine results pages. Understanding how your keywords rank is eye-opening in the search process, as it also highlights areas of strength, growth, and focus. Therefore, it is important to employ an effective keyword tracking plan to ensure your content reaches the right audience.


Step 1: Choose a ranking tool

The first essential tool in keyword rank tracking is choosing a proper SEO tool. When selecting an SEO tool, consider the following features:

  • Comprehensive tracking: Ensure the tool shows not only the main keywords targeted for your site but also other potential keywords that clients may use to find you. It can reveal obvious and specific opportunities for increasing performance.

  • User-friendly interface: A tool with a good graphical interface will help you manage and analyse data in the most efficient way possible.

There are many SEO tools available, most of which provide solid keyword tracking features, including Ubersuggest, Ahrefs, and Moz.


Step 2: Set up tracking

After deciding which SEO tool, you want to use, it’s time to track your chosen keywords.

Here’s how to get started:

  • Enter your keywords: Start by entering your initial list of keywords into the SEO tool. This will help the tool track their performance and provide a rundown of their ranking status.

  • Monitor keyword performance: The chosen tool will display rankings and history of the keywords for analysis.

  • Identify trends: Analyse keyword positions to find patterns in their changes. Does a specific set of keywords consistently perform well? Are others declining? This information will assist you in determining the next steps for your SEO campaign.


Step 3: Analyse data

Keyword rank tracking cannot be complete without data analysis.

Here’s what to focus on:

  • Position changes: Pay attention to any major shifts in keyword rankings. Increased competition or changes in algorithms may cause certain keywords to drop in position.

  • Traffic insights: Understand how keyword rankings affect your sites traffic. Do higher-ranking keywords generate more visits? Focus on those keywords that significantly impact website traffic.

  • Keyword evolution: Look for trends over time. For example, if a keyword has been steadily increasing in rank, consider why this is happening and how you could capitalize on it.


Step 4: Adjust your strategy

Based on the data collected from your keyword tracking efforts, it’s essential to adjust your SEO strategy accordingly:

  • Content updates: If you notice that some previously top-ranking keywords have slid down, reassess the content associated with those keywords. Revising the text and adding new data or optimizing the page for key phrases may be beneficial.

  • Focus on high-potential keywords: Identify keywords that are close to ranking well. These may require more attention regarding content creation or link building.

  • Monitor competitors: Keep an eye on competitors’ results for the same keywords. This can help you fine-tune your approach and discover what might give you an edge.


Implementing a procedural framework for keyword rank tracking allows you to reliably monitor your SEO progress and make logical adjustments as needed to improve your ranking in search engine results pages. 

Therefore, creating a keyword tracking strategy is vital for website existence and promotion. Selecting the right tools, monitoring performance rigorously, conducting thorough data analysis, and regularly adapting your approach will help keep your site competitive in a saturated internet landscape.

It should be viewed as an ongoing part of SEO campaigns to sustain and maintain achieved success.

0 comments

コメント


bottom of page