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Organic SEO Audit: Mobile Friendliness & Website Versions

Updated: Jul 5

As we navigate our client websites to help them grow organically through search engine optimization. The journey begins with an SEO audit. SEO audits are multifaceted from mobile friendly versions to the speed of your website, broken links, backlinks and much more. Our blog series on the 15-step audit begins with 2 key aspects, mobile friendliness and google indexing. Read below to learn more about why these are important and how it impacts your organic growth journey.


#1 Mobile Friendliness

A mobile-friendly website has become more of a necessity than best practice in todays digital landscape. More than 60% of Google searches originate from mobile devices, hence making it critical for capturing and retaining your audience's attention.


A Mobile-First Algorithm is followed by Google, where the mobile version of a website is the primary basis for how both mobile and desktop searches are ranked. 


Google Mobile Testing Tool - Image

Google’s mobile friendly testing tool is a great resource to test the mobile-friendliness percentage of a website. This resource helps assess the compatibility and provides insights on areas of improvements. Mobile-friendliness not only enhances the user’s experience but also helps with SEO performance and better rankings


#2 ONE Version of a Website is Indexed by Google


For a strong SEO Strategy it is important that Google indexes only one version of a website. While this may be overlooked it is a crucial step as search engines may see them as separate entities that dilutes SEO efforts and contributes to lowers search engine rankings. 


Website URL versions: 






If these versions are not properly redirected, Google treats them as separate websites, which causes confusion and negatively impact’s SEO performance.


Steps to checks that Google indexes only 1 version of a website:

  1. Type each version of your website into your browser: As listed in the example below, the website URL is entered on a web browser to ensure it redirects to the same website. 

  2. 301 redirects: If any version of the URL does not go to the right website a 301 redirect is created to rectify. 


For example, if the target website is, we make sure that,, and all redirect to


As we continue our blog series on the 15-step SEO audit, we will talk about the importance of the speed of your website and right out the Twilight “zombie pages”! Stay Tuned!

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