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Industry: Watch Designer

Region: Bloomfield Township, Michigan, US

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Introduction

Artefkt Watches, a distinguished watch designer based in Michigan, approached TDIT with a clear and uncompromising vision for their digital journey. Renowned for their meticulous craftsmanship and unique aesthetic, Artefkt sought a scalable, customized e-commerce platform that would reflect the brand’s refined identity and position it for global reach. This case study outlines how TDIT transformed Artefkt’s vision into a powerful Shopify-based ecommerce experience, and how ongoing support through SEO and custom portal development continues to fuel their worldwide growth.

The Challenge

Artefkt Watches is a boutique U.S.-based brand crafting timepieces that blend design artistry with engineering precision. With a founder deeply involved in every creative detail, the website needed to go beyond aesthetics—it had to capture Artefkt’s luxury essence while functioning as a high-performing, scalable e-commerce storefront. The platform also had to be optimized for global audiences, capable of supporting international expansion and sophisticated customer journeys.

Objectives

  • Exact Design Execution: Deliver a pixel-perfect, fully customized site aligned with the founder’s creative vision.

  • Scalable Global E-commerce: Build a secure, flexible Shopify platform equipped for seamless transactions and global growth.

  • Ongoing Digital Partnership: Drive continuous digital evolution through organic SEO, marketing, and custom backend solutions.

The Solution

Custom Shopify Website Development

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TDIT selected Shopify as the foundation for its scalability, rich e-commerce features, and secure infrastructure. Our team worked closely with Artefkt to:

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  • Implement a Customized Theme: Using advanced page builders, we tailored every visual element—typography, layout, hierarchy—to align with the brand’s luxury tone.

  • Deliver Pixel-Perfect Precision: From product pages to checkout flow, every interaction was refined to offer a seamless, premium user experience.

  • Optimize for Global Audiences: The site was engineered for high performance across devices and regions, ensuring smooth accessibility for international customers.​​​​​

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Future Directions & Road Ahead​​

Post-launch, TDIT continues to be Artefkt’s trusted digital partner, focused on elevating the brand’s ecommerce capabilities:​​

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  • Strategic Organic SEO: Advanced keyword targeting, technical optimization, and content refinement to expand Artefkt’s global search visibility.

  • Custom Digital Portals: Development of tailor-made backend tools to streamline operations, manage logistics, and enhance customer experience at scale.

Value delivered to the client

  • Flawless Ecommerce Launch: Artefkt’s creative vision was brought to life with a sleek, functional, and brand-aligned storefront.

  • Stronger Engagement & Conversions: Customized UX design and intuitive navigation increased engagement and drove conversions.

  • Accelerated Organic Growth: Early SEO efforts have improved visibility and are driving quality traffic globally.

  • Future-Ready Infrastructure: A scalable backend and custom tools have positioned Artefkt for ongoing success in a competitive global market.

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