top of page
cloud-consulting-bg.png

Digital Transformation for a resort

Industry: Healthcare 

Size: 10K+ Employees

Region: North America

Introduction

Nestled in the picturesque San Juan Islands, a 30-year-old family resort on Orcas Island embarked on a transformative digital journey with the TDIT group. The resort, previously listed on the world's largest online marketplace for short-term rentals, sought to elevate its appeal by renovating villas and integrating technology to enhance guest experiences. This case study explores how TDIT helped the resort owners, Amee and Ryan, leverage digital tools to expand their reach and offerings while staying true to the soul of their family business

orcas-case-study.png

The Challenge

Amee and Ryan’s vision for the resort was deeply personal—anchored in their bond with the land and the community. Their approach has always been hands-on, with a heartfelt commitment to making every guest feel truly at home. The challenge for TDIT was to translate this intangible, soulful essence into a compelling digital presence. How could a digital strategy preserve the resort’s authenticity while extending its warmth and spirit online?

The Solution

  • Website Development: TDIT built a modern website on WordPress, incorporating a booking module and payment gateway. The site highlights the resort's activities and amenities, providing an immersive experience for potential guests
     

  • Social Media Strategy: A compelling narrative of the resort's history and vision was crafted across social media platforms. This storytelling approach aimed to engage new customers while keeping existing ones excited about upcoming visits
     

  • Paid Advertising: Targeted ads on Meta were launched to reach a wider audience, focusing on demographics likely to be interested in the resort's unique offerings

Impact

  • Modernised the resort's complete online presence

  • Drove 38% of total reservations directly through the site and boosting off-season occupancy​

  • Simplified the booking experience across devices

  • Increased visibility through Local SEO and digital marketing

  • Established a stronger digital identity for attracting new visitors

  • Created a foundation for ongoing marketing campaigns

Value delivered to the client

  • Fostered stronger connections with the Orcas Landing community through local collaborations and partnerships.

  • Created opportunities for shared growth with neighbouring businesses and stakeholders.

  • Enabled the owners, Amee and Ryan, to focus on delivering exceptional guest experiences while TDIT managed their digital ecosystem.

  • Established a scalable digital marketing strategy to support sustained business growth.

  • Positioned the resort for long-term success with a comprehensive, data-driven digital transformation approach.

bottom of page