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Digital Transformation for a resort on Orcas Island

Industry: Hospitality & Tourism 

Region: Orcas Island, Seattle, WA, US

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Introduction

Nestled in the picturesque San Juan Islands, a 30-year-old family resort on Orcas Island embarked on a transformative digital journey with the TDIT group. The resort, previously listed on the world's largest online marketplace for short-term rentals, sought to elevate its appeal by renovating villas and integrating technology to enhance guest experiences. This case study explores how TDIT helped the resort owners, Amee and Ryan, leverage digital tools to expand their reach and offerings while staying true to the soul of their family business.

The Challenge

Amee and Ryan’s vision for the resort was deeply personal—anchored in their bond with the land and the community. Their approach has always been hands-on, with a heartfelt commitment to making every guest feel truly at home. The challenge for TDIT was to translate this intangible, soulful essence into a compelling digital presence. How could a digital strategy preserve the resort’s authenticity while extending its warmth and spirit online?

The Solution

  • Website Development: TDIT built a modern website on WordPress, incorporating a booking module and payment gateway. The site highlights the resort's activities and amenities, providing an immersive experience for potential guests.
     

  • Social Media Strategy: A compelling narrative of the resort's history and vision was crafted across social media platforms. This storytelling approach aimed to engage new customers while keeping existing ones excited about upcoming visits.
     

  • Paid Advertising: Targeted ads on Meta were launched to reach a wider audience, focusing on demographics likely to be interested in the resort's unique offerings.

Future Directions & Road Ahead

As the resort continues its digital journey, future plans include:

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  • Content Marketing: Developing engaging content to further enhance the website's appeal and SEO.

  • Email Marketing: Implementing a newsletter to keep customers informed about new experiences and promotions.​

  • Technology Integration: Exploring additional digital tools to streamline operations and improve guest experiences.

Value delivered to the client

TDIT’s digital strategy delivered tangible growth and meaningful impact for the resort. The resort’s social media visibility saw a marked improvement, drawing in both new and returning guests. Targeted advertising campaigns on Meta platforms yielded promising results, translating into increased bookings and higher revenue. Simultaneously, ongoing SEO efforts began laying the groundwork for sustained organic traffic growth.

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Beyond the numbers, the digital transformation strengthened the resort’s connection with the broader Orcas Landing community. TDIT’s approach fostered local collaborations and partnerships, creating a ripple effect of shared growth. By taking on the digital heavy lifting, TDIT empowered Amee and Ryan to focus on what they do best—welcoming guests with warmth, heart, and the authentic charm of Orcas Island.

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