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Industry: Chemical and Mineral Supplier

Region: Delhi

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Introduction

Minocart has been a trusted supplier in the chemical and mineral industry for over three decades. While their offline reputation was strong, the next generation of leadership was eager to modernize the business and build a scalable, digital-first brand.

Their goal was clear: establish a credible, high-performing online presence that could match the quality and legacy of their offline operations.

The Challenge

Before partnering with The TDIT Group, Minocart had already worked with two low-cost digital vendors. Unfortunately, both experiences fell short of expectations.

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  • The Shopify website looked unprofessional and cluttered

  • Navigation and user experience were poor

  • SEO, content, and digital strategy were missing entirely

  • After a full year online, the site had generated zero sales

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Minocart’s online presence failed to reflect the expertise and potential of the business, and they needed a complete overhaul.

The Solution

The TDIT Group came onboard with a full-stack strategy to transform Minocart’s digital presence, focusing on performance, professionalism, and long-term growth.

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1. Shopify Store Revamp


The TDIT Group redesigned the entire storefront to create a clean, conversion-optimized layout. Improved navigation, clear calls-to-action, and an intuitive product structure helped enhance the customer journey and build buyer trust.

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2. Product Image Enhancements and Content Optimization


Standardized and enhanced product visuals to create a consistent and professional look across the store. Product titles and descriptions were rewritten to be both informative and optimized for search, helping establish clarity and credibility.

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3. SEO, Blog Content, and Google Shopping Integration


The TDIT Team implemented technical and on-page SEO best practices, created an educational blog to drive traffic, and strategically optimized product listings. We also integrated Minocart with Google Merchant Center, enabling product visibility on Google Shopping.

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As a result, more than 20 high-intent keywords began ranking on the first page of Google search results and Google Shopping, significantly boosting discovery and organic traffic.

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4. Social Media Storytelling


Developed a content strategy for Instagram and LinkedIn, bringing Minocart’s voice online. Posts focused on product knowledge, industry education, and behind-the-scenes storytelling to build credibility and audience engagement.

Value delivered to the client

Within just six months, Minocart experienced a dramatic transformation:

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  • Over 200% growth in online sales

  • A 150% increase in overall website traffic

  • 20+ keywords ranked on the first page of Google and Google Shopping

  • Enhanced product discoverability and buyer experience

  • Positive feedback from clients on the brand’s elevated digital presence 

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