Organic SEO Audit: Indexing Problems

Search Engine Visibility is nothing but an illusion if it is not coded in a way where it is easy for robots to crawl and index your pages. Its safe to say that the indexing topic arguably the most important thing that must be done correctly rather than any other technical issue. Getting your content indexed is a crucial part of maintaining a robust online presence and it is generally affected by numerous reasons.

One important cause that needs attention is the ability to identify indexing issues in the early stages which can help in solving them in time.

n this post, we will try and guide you through finding and fixing some indexing challenges using essential tools like Google Search Console and Screaming Frog.

Find and Fix Indexing Problems

Indexing issues might be a problem that could make your website invisible to the search engines negatively impact your sites SEO and performance. To make sure that all valuable content is indexed properly we highly recommend following these steps:

1. Use Google Search Console:

   1. Index Coverage Report: The Index Coverage report in the Google search console is the best way to spot indexing problems. This report shows different URLs and explains why each issue might be happening. It points out things like server errors, redirection problems, and pages marked as "no-index."

   2. Fix Errors: Look at the index coverage report and tackle issues head-on. For example, if there are redirect errors, check your URL redirects to ensure they are correctly configured.

      
      

2. Double-Check with Screaming Frog:

   1. Site Crawl: Use the screaming frog free SEO crawler to copy Google crawls on your domain. Screaming frog makes it easier to find information about web pages that might be missing. Screaming Frog can spot broken links, server errors, duplicate content, and many other problems. Its super handy for exploring the web.

   2. Resolve Issues: After the screaming frog completed the crawl, you have to first browse through the results of the report in order to find and solve potential issues. It is important that all of your navigation are working and properly connected.

      
      

3. Verify Fixes:

   1. Re-Submit to Google: In the situations when the indexing is the issue, you can also re-submit your site to Google for indexing via the Google search console. This process only serves as the way of informing Google about the URL of your freshly re-crawled and indexed pages.

   2. Monitor Indexing Status: Check your indexation levels in the Google search console to find and address any problems asap. For Google access and indexation of all the expected pages, it was, without a doubt, one of the high-priority actions you can take for the site to maintain its search engine optimization (SEO) health. The right indexing technique is key critical for your site to be visible in the search results and direct traffic/footfall to your site.

      
      

In a blog post that follows this one, we will share how the visibility of organic traffic works and give you some useful hints on boosting your visitors without spending any more than you have to.

To know where your traffic comes from and what it comprises of is crucial for assessing the SEO efficacy and identifying weak areas too.

Keep reading!!!