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In today’s digital era, digital marketing, with its fast-paced nature, is a world where every second counts–quite literally.   A few decades ago, Google officially verified that the website’s loading speed is a ranking component of its domain authority . As time went by, Google has come up with many updates that only made the importance of this one metric key critical. A website that loads fast is not merely a ‘must have’ for users now-a-days but also plays a key part in your

The journey begins with an SEO audit. SEO audits are multifaceted from mobile friendly versions to the speed of your website, broken links, backlinks and much more. Our blog series on the 15-step audit begins with 2 key aspects, mobile friendliness and google indexing. We would like to share why these are super important and how they impact your organic growth journey.   Mobile Friendliness A mobile-friendly website has become more of a necessity than a good to have todays’ j

Having setting up eCommerce  stores on both platforms there are several things that stand out. Both platforms have the functionality to set eCommerce store fronts fairly easily and integrate with payment gateways and other 3rd party tools seamlessly. So why choose one over the other? Pricing: While Shopify offers a 3 month plan for only INR 20 / USD 1 per month the monthly cost goes up to INR 1,994 / USD 29 on month 4. The 3 month INR 20 offer is already down to a one month o

Like me, anyone who has lived and worked in San Francisco and the Silicon Valley for a long time, cannot ignore the tech talk and the buzz words, which is unique to the valley. Which is why the bay area is an aspirational ‘address’ for all startups. Since 2010 till date, there have been many such buzz words, i.e. IoT (Internet of Things), Big Data etc. The buzz: While we all understand these terms better NOW, viz: Integration of IoT (Internet of Things) devices generates vast